“What is Your Brand?”

For many small business owners—particularly healing artists and wellness practitioners—that is an overwhelming question without a clear answer. But it doesn't have to be so daunting.

Your brand is your essence, your intention for being and an articulation of what you offer to the world. Through a series of fun, inspiring and thought-provoking exercises over the course of this series with Sága Co-Founder Brianna Graves, you will arrive at a succinct articulation of your brand that will give you the clarity to speak about, market and represent your business with ease. Upon completion of all three parts of the series, you will have developed your marketing and communications plan, which will guide all of your brand-related decisions.

This workshop series is geared toward healing and wellness practitioners, but all are welcome and will benefit from the practices offered.

This is a special summer series that will be held virtually (and securely, thanks to password protection) via Zoom twice per month. The focus for each month is detailed below and all sessions build upon each other.

Cost: $500 for the series (you can pay in two installments, if that helps – please reach out for this option)
Availability: Limited to (8) participants
Included:
+ Two 2-hour guided working sessions (on Mondays from 10 a.m. to noon) per month: June, July, August
+ Brand Visioning Series Worksheets
+ Recordings of all sessions to refer back to at your convenience (or if you miss a session)

Part 1: Essence of Your Being

June 15 & 29
10 a.m.-noon

The first part of the Brand Visioning Workshop quarterly series features:

• Visioning work: Current vs. future states

• Brand Benefits Brainstorming

• Brand Architecture Development

• Mission and Vision Statement Creation

You have it within you to create all of the above with a little guidance from Sága. Brianna will lead you through a series of exercises that will help you to separate the grain from the chaff and cut straight to the heart of your essence and intention for being.

Part 2: Goals for Succeeding

July 13 & 27
10 a.m.-noon

The second part of the Brand Visioning Workshop quarterly series features:

• Marketing Objectives

• Communications Objectives

• Revisit Mission and Vision Statements

Building upon the essence and intention outlined in Part 1 of the series, you will drill down into more specific and tangible goal-setting in Part 2. We will save time at the end of Part 2 to revisit your mission and vision statements to determine if any evolution is appropriate after the second session.

Part 3: Presenting Your Brand Vision

August 10 & 24
10 a.m.-noon

The third part of the Brand Visioning Workshop quarterly series features:

• Target Clientele

• Content Strategy

• Messaging Hierarchy

• Finalization of Mission and Vision Statements

In our last session, we will leverage your definition of self and brand to determine what, how and where your Brand Vision should be presented to/shared with the community and your potential clients. As in: what should you be saying, to whom, where and how should you deliver the information? After this final workshop, you will be crystal clear on your brand vision and ready to run with your marketing.